Tuesday, February 16, 2010

Email Marketing

Email marketing is any software that makes it easy to build professional email campaigns with no tech skills and approach people contact easily.

Type of email marketing :
constant Contact
Stream Send

Description of email marketing
According to the term of email marketing at wikipedia its describe about E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
  • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
  • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to e-mails sent by other companies to their customers, and
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
FIDO meant Freehand Interactive Design Offline, a method of participatory web design developed at Fidelity Investments

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